The story: SAYSM is a collaboration between myself and Nick Salloum, a brand we created and launched together on December 1st, 2013, – with a collection of fun posters and t-shirts.

Currently, we have an online shop, which we regularly update with new work. We also do commissioned design work.

The SAYSM brand identity was a fairly quick put-together on my behalf, but we have built upon the initial visual language over time. It continues to be a work in progress, and evolves as do we.

I am also responsible for the SAYSM video channel, which you can check here.

Medium: the logo comprises of the first letters of our surnames, and the colours are borrowed from one of Nick’s original acrylic paintings. The video below is one of our official brand launch promos and is a stop-motion made of images from our collection photo shoot.





© copyright 2018, elena molchanova