The story: I met Russell Maier through a mutual friend in Bali. He had just arrived from the Philippines, where he spent several years in a remote northern village, implementing his innovative vision to resolve the overwhelming plastic problem in South-East Asia. The solution was both quite simple and fascinating in its immediate efficiency: Ecobricks. Packing non-biodegradable waste into plastic bottles to then recycle them as building blocks. I took a great interest in the project, and volunteered to contribute to the cause with my own skills.
I created a series of Ecobricks infomercials to make it easier for Russell to present his vision to communities and future supporters of the cause.
Medium: I created all the elements from random vector icons, and put it together in AfterEffects.